Published August 26, 2022
A Rock-Solid Legacy in Commercial Design
Contributed by: Westlake Royal Stone Solutions
As the culmination of two years of strategic acquisitions across various segments of the North American building materials market, Westlake Royal Building Products™ presents an extensive portfolio of brands in siding, trim, roofing, stone and several other categories. In particular, the stone segment represents some of the company’s most expressive and versatile product lines with the capacity to help specifiers incorporate touches of texture in any space, interior or exterior, and to suit any design aesthetic.
The extensive Westlake Royal Stone Solutions™ portfolio comprises five leading architectural stone manufacturers—Cultured Stone®, Eldorado Stone®, Dutch Quality Stone®, StoneCraft™ Industries and Versetta Stone®—and one brilliant outdoor lifestyle brand, Kindred Outdoors + Surrounds®. Two ancillary brands, Drain-N-Dry Lath™ and Flex-N-Dry Tape™, have introduced installation and moisture management innovations to the market as well.
To present a unified message that spans the capabilities of the full stone portfolio, the team behind Westlake Royal Stone Solutions has developed ElevateWithStone.com as a “first stop” for commercial construction professionals and other specifiers. This new website includes everything from key contacts per region to various brand-specific resources, project photography, and a 21-video training series that details every step of the installation process for architectural stone veneer.
“We are incredibly excited to spotlight our expansive portfolio and to provide specifiers across the country with a one-stop reference for both the products and the people that can take each project to the next level by incorporating architectural stone veneer,” said Sarah Lograsso, Director of Marketing and Portfolio Management. “As more builders, designers, and installers look for ways to enhance projects with natural and nature-inspired materials, we believe our brands deliver project-perfect solutions for any space.”
“As more builders, designers, and installers look for ways to enhance projects with natural and nature-inspired materials, we believe our brands deliver project-perfect solutions for any space."
This year has included a number of important milestones for the team, beginning with the debut of the full Westlake Royal Building Products brand portfolio in February as an exhibitor at both the International Roofing Expo (IRE) and the NAHB International Builders’ Show (IBS). More recently, Cultured Stone and Eldorado Stone unveiled stunning new logos and branding during the Pacific Coast Builders Conference (PCBC) in late June. Several of the stone brands are primed to introduce new products in late 2022 and early 2023.
“We want to ensure that architectural stone stands out as the preferred cladding of choice for projects of all sizes, and we believe there’s no other material that offers the same level of depth, tactile distinction and complexity of color and pattern,” Lograsso said.
Each brand within the Westlake Royal Stone Solutions portfolio presents a variety of products to fit any design style, with options that verge from traditional to transitional to completely contemporary. All stone and brick veneer profiles are proudly manufactured in the United States and available from a broad network of dealer partners coast to coast.
Discover the brands of Westlake Royal Stone Solutions on Mortarr.